This policy applies to our use of “cookies” in connection with this website and our online platform MyAviva (the “Websites”).
What are cookies?
Cookies are small text files which contain a small amount of information that is downloaded to your computer or mobile device when you visit a website. When you visit the website again, or visit another website which recognises that cookie, your device is able to communicate with the website and the website can read the information held in that cookie.
We use four categories of cookie on our websites, based upon the International Chamber of Commerce UK Cookie Guide (PDF 315KB)
Some of these are “session cookies”, which stay in place only for the duration of your visit to our website and are deleted at the end of your browsing session. Others are "persistent cookies", which remain on your device for a period of time after you have left the website. Cookies may also be placed by our approved business partners, which are known as "third party cookies".
Strictly necessary cookies
Strictly necessary cookies are required for the operation of our Websites.
These cookies are essential in order to enable you to move around the Website and use its features, such as accessing secure areas of the Website.
Without Strictly Necessary Cookies our Websites and back-end services would not work. If you remove or disable these Cookies, we cannot guarantee that you will be able to use our Websites.
Our use of Strictly Necessary Cookies includes:
- identifying you as logged in to the secure parts of our website for the duration of your visit;
- remembering information you have previously entered to complete a form (e.g. retrieval of a quote) as you proceed through a journey on our Website. Your information is stored on our secure servers and the cookie contains only a unique reference number which links you to your stored information when you log into the Website.
We do not use Strictly Necessary Cookies to:
- collect information about you for marketing purposes; or
- track your internet activity on other websites
Some examples of Strictly Necessary Cookies used on our websites are:
Name of cookie Function
ASP.NET_SessionId Session identification
aviva_uk_sessionid Session identification
Performance Cookies collect information about how visitors use our Websites. They allow us to recognise and count the number of visitors and to see how visitors move around our Websites.
Performance Cookies help us to improve the way our Websites work (e.g. by ensuring that users are finding what they are looking for easily) and to recognise when error messages are being received. Performance Cookies don't collect any information that could identify you.
The information collected by these Cookies is either anonymous or pseudonymised.
Our use of Performance Cookies uses includes:
- analysing how visitors use our website;
- recording any errors that occur;
- testing different designs of our website; and
- measuring the effectiveness of our advertising.
We do not use Performance Cookies to collect personal information.
Some Performance Cookies are managed for us by third parties, for the purposes listed above. For more information see Key Third Party Providers.
- You can stop Performance Cookies by setting your web browser to reject/block some or all Cookies. You may be able to block specific Performance Cookies provided by third parties by using the tools or preferences on that third party’s website (see Further Information Key Third Party Providers).
Some examples of Performance Cookies used on our websites are:
Name of cookie Function
s_vi Digital Analytics
Mbox Optimisation & testing
s_fid Customer Interaction Analytics
Functionality Cookies are used to provide services (such as videos) or to remember choices you make so we can personalise our content for you (for example, by remembering your user name, choice of language or region).
Our use of Functionality Cookies includes:
- remembering preferences you have chosen to customise your experience of our Website; or
- providing live chat functionality to you across our Websites.
We do not use Functionality Cookies to target you with adverts on other websites.
You can block these cookies using your browser settings, but this may mean that we cannot offer you certain services and may prevent us from remembering that you have chosen not to receive a certain service.
Some examples of Functionality Cookies used on our Websites are:
Name of cookie Function
cookie_decision Remembers whether cookie banner message should be displayed
LivePersonID Live Chat
Targeting Cookies record your visit to our Websites, including the web pages you have visited and the links you have followed. We use this information to make our Websites and our advertising relevant to your interests and provide this information to third parties.
This information may be used to trigger direct communications with you, for example, to send you automated emails tailored to your interests, unless you have opted out of receiving marketing materials from us.
We may also use information from Targeting Cookies to trigger service support communications.
Targeting Cookies may also be placed by our approved business partners. Targeting Cookies are generally linked to services provided by those third parties e.g. "like" buttons.
You can control whether or not Targeting Cookies are used, however, if you block them, we may not be able to offer you certain functionality.
Our use of Targeting Cookies includes:
- delivering content and marketing communications tailored to your interests based on information from your visit to our Websites
- providing advertising agencies with information about your visit so that they can show you relevant adverts online; and
- providing social networks such as Twitter or Facebook with information about your visit to our Websites.
Some examples of Targeting Cookies used on our websites are:
Name of cookie Function
You can block any cookies from any website by activating the setting on your browser that allows you to refuse the setting of some or all cookies. However, if you block all cookies (including Strictly Necessary cookies) you may not be able to access all or part of our Websites. You can also use your browser settings to delete cookies. For more information about how to disable cookies in your browser please visit www.allaboutcookies.org.
Where a cookie is provided by a third party, you may be able to use that third party’s own tools to block that cookie.
Cookies within mobile applications
We only use Strictly Necessary Cookies on our mobile applications. These Cookies are critical to the functionality of our applications, so if you block or delete these Cookies you may not be able to use the application. These Cookies are not shared with any other application on your mobile device. We never use the Cookies from the mobile application to store personal information about you.
Flash Cookies make it quicker and easier for you to access websites on subsequent visits that use Flash technology. Deleting them means you may have to re-enter information each time you visit the same site.
Deleting Cookies in your browser will not delete Flash Cookies. You can delete Flash Cookies by going to the Settings Manager for your Adobe Flash Player. You will be taken to the Adobe website, which lists the websites with the cookies in your browser. Just click “Delete” opposite the relevant website.
Pixel Tracking and Audience Pixels
Pages of our Websites and our e-mails may contain pixel tags (also referred to as web beacons, web bugs, tracking pixels, java tags and clear gifs) that allow us and our advertisers or service providers to:
- collect statistics on our Websites and emails (e.g. number of users who have visited a page or opened an email);
- collect information about how you interact with our emails (e.g. whether you opened them or followed links);
- personalise online services and marketing communications; and
- match ads to users.
More information about cookies and managing your browser settings can be found at http://www.allaboutcookies.org.
The International Chamber of Commerce's Guide to Cookies is also available at https://www.cookielaw.org/media/1096/icc_uk_cookiesguide_revnov.pdf
We use Adobe’s analytics and on-site personalisation services to measure your use of the website. This may include information such as the link you followed to reach one of our web pages, your IP address, how you interact with our adverts.
For more information, including details of how to block these cookies specifically, please see http://www.adobe.com/privacy/analytics.html
Provided by our online advertising supplier, these cookies are used to serve our internet advertisements on other sites. Some of our web pages may contain electronic images that help us see how users interact on these pages. They may also provide DoubleClick with information about the interaction.
For more information please see https://www.google.com/policies/technologies/ads/.
Our websites may use Google Analytics, which is a web analytics service provided by Google.
For more information, including details of how to block these cookies specifically, please see https://support.google.com/analytics/answer/181881?hl=en